Writing and Speaking: The New, New Way of Publishing

The great majority of authors don't write a book within a few weeks
or a couple of months. It's a rare author who is so highly organized and
efficient that can pop them out that way. For most authors, the amount
of money that is received/earned, if there are any sales, begins to look
nominal when they consider the time and money spent on creating their
masterpiece.
Alas, many authors who had published within the traditional publishing community are breaking ranks and going out on their own. With their established names, and brand, they've discovered that they can net more money, with less grief and more control by publishing themselves. How much more?
With the example above-if the author had been able to directly sell to their client/reader base, bypassing bookstores (remember, having a book listed on Amazon counts just fine-Amazon sales represent 20 percent plus of all book sales), that maximum of $17,225 could have yielded $162,500 minus production costs plus any coaching/ shepherding of approximately $24,000, or $138,500. Which would you choose: $17,225 or $138,500; or something in between?
In the previous chapter, the top seven ways to publish were identified. Our goal is to do a rough breakdown so you have an idea of what your costs are and what you can expect to receive in sales revenues.
Below are approximations and averages to get to the bottom line. For example, each of us has worked with a variety of printers over the years. We normally advise an author/publisher to get at least three printing bids before they make a final decision. Sometimes it's not all about the cost per unit/book-the book may have special illustrations, tables and charts or a cover design that would be more suited for one printer over another, even though that printer was the high bidder.
Based on our experience, we know a book that has just a few copies printed will cost more per unit than one that has had a few thousand printed. Sometimes, it's a dollar more; sometimes, several.
You need to do your research and find out which way is best for you. Do you want to get your book out fast? Do you want t big name on your book....like Simon and Schuster? Do you mind giving a publisher your rights? Do you care about bookstore distribution?
Lots to thing about! Check with exerts before you sign anything.
Rick Frishman, the founder of Planned Television Arts/Media Connect, has been one of the leading book publicists in America for over 36 years.

Source: http://writing-asadeszw.blogspot.com/2012/09/the-new-new-way-of-publishing.html

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